Our company uses a complex approach to development and execution of non-standard promotional campaigns and wide scaled interactive actions. They are these campaigns that give a big number of advantages to the promoter in comparison with standard media advertisement:
- lower cost of contact,
- positive users' perception,
- lack of booking problem,
- better memory of campaign.
We offer a complete range of non-standard promotional campaigns to our customers, including:
- development of conception and detailed scripts of the action,
- development of non standard promotional materials and promotional sites,
- action attendance at the promotional site,
- accumulation and analysis of the statistics.
We carried out the following campaigns: «MOTOmaria» Client: Motorola Product: RAZR V3 The project was held simultaneously with Tennis Kremlin Cup. Motorola acted as Maria Sharapova’s sponsor and RAZR V3 of pink colour was made specially for her. The series of these phones is limited. One of the pink RAZR V3 was drawn at Rambler portal in Russia.
Pink tennis balls with letters on them were scattered on Rambler projects. The participants of the action were proposed to make up the word «MOTOMARIA» from the letters. One could get the last letter «A» on the last day of the action, gathering the line «MOTOMARIA» in search. Within one day the word, never looked for by anyone previously, was asked for more then half million times! Photo contest «Nokia» Client: Nokia Product: N90 Within the frames of RAMBLER-PHOTO project a contest for the best photos was held, made by mobile phones. The judges chose the best photo in four nominations.
During three weeks of the project the users sent over 1500 photos. The number of viewings of «mobile photo» made 355 000 copies. «Gillette World»  Client: Gillette Group Within the frames of annual campaign non-standard placing of the following products of Gillette Group were accomplished:
For each product a promotional site was created. The major element of the non-standard placing, i.e. «a corner» was used in the projects which suited the advertisement of the appropriate product at the utmost: reasonable sites planning and non-standard placing provided an active response from Rambler's users. Kodak Client: Kodak Product: Kodak cameras and printers The task of this campaign is to build an association between KODAK trade mark and digital photography.
A sponsor package, placed for one month consisted of the following positions:
During the campaign over 19 million shows and about 40 million shows of logos in layers as well as over 10 thousand transformations were accomplished. Lenovo Client: Lenovo Product: Lenovo notebooks More than 350 000 people visited «Rambler Turin 2006» during the first day of the project operation who looked through over 3 million pages and the number of pages came near to 13 million within the first seven days of the White Olympiad.
Lenovo, the biggest producer of personal computers, executed the exclusive promotional placing on «Rambler Tourin 2006».
Lenovo company acts as a global partner of International Olympic Committee and official sponsor of winter Olympic Games 2006 in Turin and Olympiad in Peking in 2008.
Besides ordinary promotional solutions the non-standard opportunities were accomplished: the advertisement appears in flash-games, on virtual billboards along the groove for bobsleigh and biathlon track. | 
