Project «Rambler Turin 2006» devoted to XX Winter Olympic Games, was the most popular sport resource in Russian Internet during Olympiad. Within the first week of the Games in Turin the number of visitors of Rambler Olympic Project exceeded one million.
Only during one day, February 14, 2006 «Rambler Turin 2006» has been visited by over 350 thousand people who looked through more then 3 million pages, and totally within the first seven days of White Olympiad the number of viewed pages came close to the mark 13 million.
Traditionally Rambler sport special projects gather a huge audience and attract advertisers. Taking into account the given tendency, advertising agency Index20 (enters the group of companies Rambler Media), besides ordinary advertising solutions provided non-standard possibilities to the market: the advertisement appears in flash-games on virtual billboards along the grooves for bobsleigh and tracks for biathlon.
Index20, jointly with advertising agency Mindshare Interaction proposed an exclusive advertisement placing on «Rambler Turin 2006» to the heavy producer of personal computers «Lenovo» company. «Lenovo? acted as a global partner of International Olympic Committee and official sponsor of Winter Olympic Games 2006 in Turin and Olympiad in Peking. Dmitry Mozhajev, the general director of Index20 commented on the cooperation of Lenovo and Rambler:»The audience of internet-projects of Rambler are interested in both sport achievements and high technology developments and solutions in various spheres of life. The interests of both brands intersected at this point today and undoubted success of our interaction gives hope that cooperation of Rambler and Lenovo will be continued during Summer Olympiad in Peking.
«Olympic Games in Turin is the first global project and an opportunity to come to the world level of publicity for Lenovo» Denis Reshin, General director of «Lenovo East Europe/Asia» said. «It is important for us that the customers learnt about our company and about the qualities that stand behind it which are innovations and the highest standards of customers service. We are very happy with the achievements of Russian national team in Turin and also with the success of „Rambler Turin 2006“ project which gives an opportunity to the users to get the very latest information from the Games on- the- fly in convenient and interesting layout».
Rambler Internet-Holding is one of the largest Russian internet companies. Monthly audience of Rambler resources makes about 20 mln. people. The main resource of internet-holding is Rambler.ru portal which comprises search system, mail service, the oldest Rambler?s Top100 rating-classifier, Rambler Mass Media news online digest, first interactive multimedia Rambler Vision project in Russia and also over 40 various services and thematic sections. Rambler Internet-Holding enters Rambler Media companies group.
Rambler Media companies group means information, content services and entertainment for Russsian speaking audience all over the world. Rambler Media operates in three main directions: internet, mobile content and television. Rambler Media companies group consists of internet-portal and search system Rambler.ru, TVChannel Rambler, news site Lenta.ru, internet-provider Rambler Telecom, advertising agency Index20 and companies group of mobile technologies Rambler Mobile Content. Rambler Media shares are quoted in the section of AIM at London stock exchange.
Index 20 is an advertising agency of complete cycle which specializes in media internet advertisement including mediaselling, mediaplanning and maediabuying and also creation and attendance of promotional companies in Internet and new media. For advertising agencies and direct advertisers Index20 renders services of mediaselling of Rambler Media resources i.e. Rambler-ICQ, Rambler portal, Lenta.ru, Ferra.ru, Doctor.ru, Rambler Mobile resources, interactive resources Rambler Telenet and also on-line games Destiny Sphere. Advertising Agency Index 20 is part of Rambler Media companies group.
Lenovo Group Limited is an international technological company created as a result of purchasing by Lenovo Group a unit of personal calculation systems of IBM. Due to this deal Lenovo company became a new player in the world market of information technologies and the third manufacturer of personal computers on the world scale. The first of August of 2005 is the date of official appearance of Lenovo in the Russian market. From March 2004 Lenovo takes part in Olympic movement as a supplier of computer equipment. The equipment of Winter Olympiad in Turin consisted of 6000 units of technical equipment including PCs, servers and notebooks. With the help of this equipment four most important programs operated enabling the Games functioning: Games control system, Games INFO2006 information system, results collecting system and information system for commentators. Besides supply of computers for the Games, Lenovo equipped seven internet cafes in three Olympic villages as well as in the main press-centre in Turin. At winter Olympiad-2006 there was such a number of computers with Internet connection at the sportsmen? and coaches? disposal that had never ever been at any of the games.
